Santa Clara, California – March 23, 2009 – Vobile, the leading provider of video content identification and management services, today announced the full commercial deployment of its VDNA content identification and management system with 56.com, one of the largest and most popular video sharing websites in China. The Vobile VDNA system augments 56.com's robust online video infrastructure with effective video content rights management and better ad targeting.

56.com offers 80 million video titles in its online library, including user generated and professionally created video clips, and attracts 120 million unique viewers each day. It is among the top 20 most popular social media sites in the world, ranked by the number of unique world-wide visitors according comScore.

The VDNA content identification and management system analyzes each and every video clip uploaded to 56.com and applies appropriate business rules according to rights holders' specifications. A suite of monetization tools, including targeted video advertising, open new revenue potentials to rights holders.

"We are committed to deliver the best online video experience to our user community, and we always respect copyright,"stated Jianjun Wang, CEO of 56.com. "The Vobile system empowers our users to share and enjoy video content freely. In addition to reducing the burden of daily video content management by technical measure and eliminating the risk of copyright infringement, the Vobile system helps enable additional revenue streams by better video ad targeting."

"We have been working closely with 56.com for the last several months. I am excited that our joint efforts bear fruit today,"stated Yangbin Wang, CEO of Vobile. "Our VDNA technology has become the de-facto standard for content identification in the movie industry. This successful deployment again proves that our VDNA system can scale to meet the demand of the largest video sharing sites in the world. Together with 56.com and our content partners we are creating a better business model to monetize the explosive video distribution over the Internet."

About Vobile
Vobile® is the leading provider of video content identification and management services. Its core VDNA™ technology enables fully automated identification, tracking and management of any video and audio content with high performance, accuracy and scalability. Vobile operates the VDNA Database (VDDB®) in large scale for content identification and video search services. Founded in 2005, the company is headquartered in Santa Clara, California, with additional offices in China and United Kingdom. For more information, please visit the company website at http://www.vobileinc.com.

About 56.com