|Vobile Announces Commercial Deployment with Leading Video Sharing Website 56.com|
|Superior VDNA Technology Enables Content Management and Better Ad Targeting|
Santa Clara, California – March 23, 2009 – Vobile, the leading provider of video content identification and management services, today announced the full commercial deployment of its VDNA content identification and management system with 56.com, one of the largest and most popular video sharing websites in China. The Vobile VDNA system augments 56.com's robust online video infrastructure with effective video content rights management and better ad targeting.
"We have been working closely with 56.com for the last several months. I am excited that our joint efforts bear fruit today,"stated Yangbin Wang, CEO of Vobile. "Our VDNA technology has become the de-facto standard for content identification in the movie industry. This successful deployment again proves that our VDNA system can scale to meet the demand of the largest video sharing sites in the world. Together with 56.com and our content partners we are creating a better business model to monetize the explosive video distribution over the Internet."
About 56.com56.com is the largest online video sharing website in China. Based on slogan of "sharing video sharing happiness", now 56.com has 50 million registered users and 1.2 billion unique page views everyday. It is one of the 20 largest social media sites in the world, ranked by the number of unique visitors. In December of 2008, 56.com received an Internet video distribution license from the State Administration of Radio, Film and Television. It has received $30 million investment from venture capital firms including Sequoia Capital, Steamboat and SIG.