|Vobile and Yume Partner to Expand Premium Video Ad Inventory|
|VDNA Enables Accurate Content Identification of Online Video Ad Inventory|
Santa Clara, California – April 7, 2009 – Vobile, the leading provider of video content identification and management services, and YuMe, the largest video advertising network representing over 500 premium video sites with over 500 million monthly streams, announced a strategic partnership that will enable publishers to increase their ad revenues through enhanced targeting. Vobile operates the most comprehensive database of authorized video fingerprints and metadata registry from major movie studios, television networks and record labels. YuMe is the industry's first and largest dedicated video advertising network and advertising management platform built exclusively for the new world of Web video.
YuMe uses advanced targeting technology and its vast network of publishers and advertisers to deliver effective campaigns by matching the needs of advertisers with the right video content. In cases when publisher content has little metadata, resulting ad revenues are lower. Vobile VDNA technology provides accurate content identification and enhanced metadata enabling YuMe to fully realize the monetization potential of publisher content.
"With the pervasive broadband Internet, video content can now be easily shared online with millions of viewers. The potential of online syndication is huge. However, ad revenue often falls short because unknown content cannot be fully monetized," said Yangbin Wang, CEO of Vobile. "Together with YuMe, we offer a complete solution to help publishers maximize the ad revenue from their online content distribution."
"We are committed to providing advertisers with as comprehensive and transparent a view as possible,"said Jayant Kadamdi, co-founder and President of YuMe. "With Vobile, we are now able to extract show-level details for video content and provide advertisers with a complete picture of activity across our network."