Press Release: January 6, 2015
Vobile Collaborates with TV Asahi to Promote mSync-CAM for Synchronized Broadcast and Mobile Programming
Innovative mSync-CAM Technology Enables Multi-Screen Viewers to Enjoy Immersive and Interactive TV Entertainment Experience
LAS VEGAS, NV – January 6, 2015 — Vobile, the worldwide leading provider of video and audio content identification, analytics and management services, announced today the company and TV Asahi, a leading national television network in Japan, will collaborate in promoting mSync-CAM, an advanced media synchronization technology, at the upcoming CES show.
Vobile mSync-CAM technology enables content producers to display synchronous video to multiple screens at once, making it ideal for events such as sporting contests and music concerts where multiple camera angles are utilized to present a more dynamic and exciting viewing experience. With these more complex broadcasts, different content is sent using different delivery channels, which creates variable delays in the timing of the content playback on TV and mobile screens. Vobile mSync-CAM technology addresses this challenge by synchronizing the content, which increases viewership and boosts brand loyalty by encouraging viewers to interact and engage deeply with the content simultaneously on multiple screens.
“In order to connect popular broadcasting programs around the world with second screens of program viewers, TV Asahi and Vobile are collaborating in promoting mSync-CAM technology to media companies around the world, especially in the United States, China and Japan,” said Tsuyoshi Matsushita, TV Asahi Project Leader for mSync-CAM.
“We are very pleased with our long-standing strategic partnership with TV Asahi,” said Yangbin Wang, CEO of Vobile. “Immersive TV viewing experience is gaining momentum. Combining our best technologies in content identification with TV Asahi’s best expertise in television programming, we are able to provide truly innovative solutions for TV programmers worldwide to create immersive multi-screen viewer experience in the new era.”
A demonstration of mSync-CAM’s capabilities will be held at Encore at Wynn Las Vegas today through January 9th during the CES show located at 3131 South Las Vegas Boulevard, Las Vegas, Nevada.
About TV Asahi:
TV Asahi is a major broadcaster with 23 local affiliates that extend coverage across the entire Japanese archipelago. Our global network of 12 bureaus abroad ensures speedy newsgathering from all over the world. We have been pioneers in the application of satellite technology in broadcasting in Japan, and we will continue to take up new challenges that will keep us at the frontier of broadcasting.
Visit http://www.tv-asahi.co.jp/ for more information.
Vobile is the worldwide leader in video and audio content protection, measurement and monetization services. Its patented core VDNA technologies enable fully automated identification, tracking and management of any video and audio content with high accuracy and scalability. Vobile operates the VDNA Database (VDDB), which is the most comprehensive database of authorized video fingerprints, metadata and business rules from major movie studios, television networks and record labels. Founded in 2005, the company is headquartered in Santa Clara, Ca., with additional offices in the United States, Japan and Hong Kong. Please contact us for more information.
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