Press Release: April 13, 2010

Vobile Launches VideoDNA 3D; Enables Content Tracking and Protection for 3D Programming

Las Vegas, Nevada – January 8, 2010– Vobile, the leading provider of video content identification and management products and services, today announced the release of VideoDNATM 3D, a solution specifically designed to track and protect 3D video content, the next generation of digital entertainment. The VideoDNA 3D service offers content owners real-time digital fingerprinting, fully automated identification, tracking and monetization of 3D video content.

As recent movie releases have shown, 3D brings an exciting new dimension to both animated and live action films. Vobile has taken its award-winning VideoDNA technology to the next level of supporting 3D video content. The premium VideoDNA 3D services were successfully deployed to track and protect the industry’s biggest 3D movie hits in 2009. Movie studios, TV broadcasters and cable programmers are increasing their investment in 3D video content. As the 3D explosion continues to progress, content protection using VideoDNA 3D is becoming essential to the new 3D video business.

“3D video represents the latest growth opportunity of digital entertainment. Vobile VideoDNA 3D offers movie studios, TV broadcasters and cable programmers the power to identify, track and protect their most valuable 3D content with confidence,” said Yangbin Wang, CEO of Vobile. “We are ready to help the industry secure profit from the emerging 3D video content, and ultimately provide consumers with a better entertainment experience.” 

About Vobile:

Vobile is the worldwide leader in video and audio content protection, measurement and monetization services. Its patented core VDNA technologies enable fully automated identification, tracking and management of any video and audio content with high accuracy and scalability. Vobile operates the VDNA Database (VDDB), which is the most comprehensive database of authorized video fingerprints, metadata and business rules from major movie studios, television networks and record labels. Founded in 2005, the company is headquartered in Santa Clara, Ca., with additional offices in the United States, China, Japan and Singapore. For more information, please visit 

Vobile, VDNA, VDDB, VideoTracker, MediaWise, mSync, the Vobile, VDNA and VDDB logos are registered trademarks or trademarks of Vobile, Inc.