Press Release: March 23, 2009


Vobile Announces Commercial Deployment with Leading Video Sharing Website 56.com

Superior VideoDNA Technology Enables Content Management and Better Ad Targeting

Santa Clara, California — March 23, 2009 — Vobile, the leading provider of video content identification and management services, today announced the full commercial deployment of its VideoDNA content identification and management system with 56.com, one of the largest and most popular video sharing websites in China. The Vobile VideoDNA system augments 56.com’s robust online video infrastructure with effective video content rights management and better ad targeting.

56.com offers 80 million video titles in its online library, including user generated and professionally created video clips, and attracts 120 million unique viewers each day. It is among the top 20 most popular social media sites in the world, ranked by the number of unique world- wide visitors according comScore.

The VideoDNA content identification and management system analyzes each and every video clip uploaded to 56.com and applies appropriate business rules according to rights holders’ specifications. A suite of monetization tools, including targeted video advertising, open new revenue potentials to rights holders.

“We are committed to deliver the best online video experience to our user community, and we always respect copyright,” stated Jianjun Wang, CEO of 56.com. “The Vobile system empowers our users to share and enjoy video content freely. In addition to reducing the burden of daily video content management by technical measure and eliminating the risk of copyright infringement, the Vobile system helps enable additional revenue streams by better video ad targeting.”

“We have been working closely with 56.com for the last several months. I am excited that our joint efforts bear fruit today,” stated Yangbin Wang, CEO of Vobile. “Our VideoDNA technology has become the de-facto standard for content identification in the movie industry. This successful deployment again proves that our VideoDNA system can scale to meet the demand of the largest video sharing sites in the world. Together with 56.com and our content partners we are creating a better business model to monetize the explosive video distribution over the Internet.” 


About 56.com:

56.com is the largest online video sharing website in China. Based on slogan of “sharing video sharing happiness”, now 56.com has 50 million registered users and 1.2 billion unique page views everyday. It is one of the 20 largest social media sites in the world, ranked by the number of unique visitors. In December of 2008, 56.com received an Internet video distribution license from the State Administration of Radio, Film and Television. It has received $30 million investment from venture capital firms including Sequoia Capital, Steamboat and SIG. 

 

About Vobile:

Vobile is the worldwide leader in video and audio content protection, measurement and monetization services. Its patented core VDNA technologies enable fully automated identification, tracking and management of any video and audio content with high accuracy and scalability. Vobile operates the VDNA Database (VDDB), which is the most comprehensive database of authorized video fingerprints, metadata and business rules from major movie studios, television networks and record labels. Founded in 2005, the company is headquartered in Santa Clara, Ca., with additional offices in the United States, China, Japan and Singapore. For more information, please visit www.vobileinc.com. 

Vobile, VDNA, VDDB, VideoTracker, MediaWise, mSync, the Vobile, VDNA and VDDB logos are registered trademarks or trademarks of Vobile, Inc.