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Identifying and Managing Copyrighted Video |
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Movie and video piracy and copyright infringement is a significant problem on the Internet, particularly in the P2P network and online video sharing websites. A report published by the Motion Picture Association of America in May 2006 found that the major U.S. movie studios lost $2.3 billion to Internet piracy in 2005. Movie studios and other content owners also complain routinely that many video clips in major online video sharing websites are copyrighted materials that were uploaded and downloaded without authorization by the rights holders.
There are various approaches to addressing the piracy and copyright infringement problem, from user education to legal action to technological solutions such as filtering. Recent discussion and exploration by some forward-looking rights holders about "monetizing piracy" (with ads) seek to come up with a solution that is win-win for both consumers and rights holders. No matter what the ultimate solution is, VideoDNA™ plays a fundamental role in identifying copyrighted video content.
With VideoDNA™, video can be identified when it's uploaded to a website or server, when it's downloaded and played on user's PC, or when it's transported over a network. The diagram below illustrates how VideoDNA™ technology is integrated into an online video sharing website. It is important to note that VideoDNA™ enables an automatic workflow where flexible business rules determined by the rights holders and website owners can be executed to manage identified copyrighted content.
VideoDNA™ can also be applied in the following area:
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