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Overview

Vobile VDNA Content Identification and Management Solution:
Vobile Content Identification Platform uses patented breakthrough VDNA technology for fast, accurate and scalable identification, tracking and management of digital content trans-media (video, audio, image) and trans-platform (Internet, mobile, tablet, PC, smartTV). This powerful platform - backed by the industry’s largest owner-approved content registry - supports a wide range of applications.

Overview of Vobile Technology Enabled Solutions and Applications

Vobile Enabled Solutions:

VideoTrack
Online Rights Management – Cover UGC, P2P, Cyberlockers, and Streaming video sites globally. Provide full control over content online distribution. Allow promotional use while stopping unauthorized syndication. Slash enforcement cost drastically. Verify compliance of partners’ distribution agreements.

MediaWise
Business Analytics – Discover, understand, and evaluate mobile/internet media consumption and user behavior. Measure the viral reach and effective performance of broadcast content and brand messaging. Calibrate business planning based on real time data mining and intelligence. Gather valuable insights into media consumption to aid in-time business decisions that impact the bottom-line.

MediaWise
Media Asset Management – Enable content search using video, audio, or image in complement of text-based metadata for video de-duplication, video clustering, reverse EDL construction, and rights usage audit. Lower costs, reduce resource requirements, and improve productivity by better management of large-scale media asset management system (MAMS).

MediaWise
Monetization – Enrich metadata for the identified media. Pass corresponding business rules to third party service providers to trigger interactivity either on the client or on a second screen. Enable content aware ad insertion or substitution on either the media streaming server side or the media receiving client/device side.

MediaWise
Automatic Content Recognition (ACR) – Identify, measure, and manage digital content usage in the rapidly expanding digital universe. Monitor content from any publishing source, on any smart CE device platform. Capabilities include content identification on CE devices, which enables content sync, trigger interaction, and usage and behavior measurement.

Vobile Solution Features:
  • Rapid deployment
  • Thin client: small footprint, portable code across devices, minimal computation power required
  • Precision content matching with frame level accuracy
  • Seamless integration with existing IT environments
  • Solution completely customizable
  • Track assets across any media source, on any device

VideoTracker for Content Owners
Track and Protect Your Content Online

In this digital age, content is often transcoded, mashed-up and transformed in a variety of ways before finding its way online. This creates a need for the content owner to actively monitor many online sharing sites to identify their content and decide whether to allow it to remain on the site or send a DMCA notice to the site operator asking for the copy to be taken down.

 
Vobile VideoTracker is a SaaS application that performs these critical discovery, verification, review and enforcement tasks automatically and cost-effectively. It also enables content owners to gain insights on how their content is being distributed and consumed online.


Benefits

  • Gives you full control over your content online; allow promotional use while stopping unauthorized distribution.
  • Slashes enforcement costs drastically.
  • Gathers valuable insights into the consumption of your online content to aid business decisions.
  • Verifies compliance of distribution agreements with partners.

VideoTracker
VideoTracker discovers, verifies and reports on your content online.

Features

  • Comprehensive Coverage - Monitors all major video sharing sites worldwide including live, streaming and on-demand sites.
  • Rapid Discovery - Quickly identifies copies using advanced discovery techniques without relying on metadata or tags.
  • Reliable Identification - Accurately flags infringing copies of content no matter how degraded the quality. Does not misidentify unrelated content as infringing.
  • Intuitive Interface - Powerful web-based interface optimized for enforcement workflow.
  • Flexible Reporting - Provides pre-defined and custom reports of online assets across sites, over time.
  • Compliance Monitoring - Continues to monitor after take-down notices are sent to ensure compliance.
  • Evidence Archival - Archives evidence files in secure datacenter storage accessible 24x7 to customers.


 

VideoTracker Live
The Real-time Solution for Live Events

Unauthorized live webcasts on streaming sites have become a serious problem for rights holders of live events; they erode revenue from Pay-TV and official online subscriptions by attracting millions of viewers who pay nothing to watch these events.

 
Vobile VideoTracker Live is a real-time solution which enables content owners to identify unauthorized simulcasts within minutes of a live broadcast and take timely enforcement actions, also opens opportunities to convert viewers into paying customers.


Benefits

  • Reduces enforcement costs significantly by minimizing the time and effort required to identify unauthorized simulcasts and take appropriate action (e.g. block, redirect, monetize).
  • Saves time and effort with fully integrated in-house automated system and workflow.
  • Minimizes False Negatives and False Positives with intelligent discovery and VideoDNATM identification.
  • Reduces loss due to unauthorized simulcasts by allowing actions to be taken within seconds of discovery and identification.
  • Enables an excellent opportunity to convert viewers into paying customers.

VideoTracker Live

Features

  • Comprehensive Coverage - Covers all major live streaming sites worldwide.
  • Intelligent Search - Scans thousands of blogs, chat forums, indexing sites and search engines to discover illegal streams.
  • Rapid Discovery - Identifies unauthorized simulcasts within minutes of the live broadcast.
  • Accurate Identification - Accurately verifies infringements using Vobile's advanced VideoDNA technology.
  • Web Interface - Provides an easy-to-use Web interface to view match results and export historical monitoring reports.

 

MediaWise for Publishers
Increase revenue by expanding premium ad inventory

Publishers of User Generated Content (UGC) are currently under-monetizing the content they serve. This is because they lack the ability to accurately identify and properly monetize user uploaded content that has been approved for monetization by content owners.

 
Vobile MediaWise is an automated system that identifies video and audio content with certainty and provides critical information including detailed metadata and usage rules that enables the publisher to monetize the content appropriately while eliminating copyright infringements.


Benefits

  • Increases premium ad inventory by identifying monetizable premium content.
  • Reduces legal liability from potential copyright infringements.
  • Reduces the operational costs of preventing unauthorized content distribution.
  • Establishes the site as “brand-safe” for advertisers.

MediaWise

Features

  • Robust - Identifies targeted titles regardless of quality, encoding rate, or length.
  • Fast - Identifies copies within seconds, even against extremely large reference title lists.
  • Accurate - Near zero false-positive and false-negative rates.
  • Versatile - Identifies content based on video, audio or both.
  • Adaptable - Even identifies content in mash-ups and other dubbed content.
  • Fully validated registry - access the industry’s largest high quality content registry based on owner-submitted fingerprints, metadata and usage rules.
  • CRR compliant - Supports the industry standard Movielabs’ Content Recognition Rules.
  • Seamless integration - Fits easily into the publisher workflow and interfaces with all major ad platforms.
  • Proven - In commercial use in large-scale production environments.

 

vCloud9
Cloud Based Content Identification and Management

Content hosted on file hosting services is often professionally produced content – such as movies and television shows – for which the uploaders do not own the copyright. However, since the content is not properly identified, the file-hosting services incur additional operational costs and legal exposure trying to prevent unauthorized distribution and responding to content owner infringement notices.

 
Vobile vCloud9 is an accurate, reliable, and highly scalable solution for content identification and management, which enables the file-hosting services to reduce cost and liability from unauthorized content distribution and improve workflow efficiency by identifying all file formats, native or compressed.


Benefits

  • Reduces legal liability from potential copyright infringements.
  • Reduces operational costs associated with preventing unauthorized distribution of copyrighted content.
  • Establishes the site as “brand-safe” for advertisers.
  • Increases storage efficiency by identifying duplicated content.
  • Generates additional revenue by identifying premium content that can be legally monetized.

vCloud9

Features

  • Robust – Identifies video regardless of quality and codec.
  • Fast – Identifies copies within seconds, even when comparing against a very large number of reference titles.
  • Accurate – Near zero false-positives and false-negatives.
  • Versatile – Identifies content based on video, audio or both. Identifies files in original or compressed formats.
  • Fully validated registry – Provides access to industry’s largest content registry of high quality owner-submitted content fingerprints, metadata and usage rules.
  • Easy deployment – Integrates quickly and seamlessly with the file-hosting service’s workflow. Successfully deployed in large-scale production environments globally.

 

MediaTracker Analytics
Manage Risk and Maximize Opportunities

The rapid growth of online media consumption brings new opportunities. For media content stakeholders, understanding those opportunities is critical. Gaining insight into the fast-paced world of online media consumption means building the solid business intelligence required for managing risk and finding new opportunities.

 
Vobile’s MediaTracker Analytics service provides the precise, reliable metrics necessary to truly understand the online audience viewing behavior for your content, and allows you to make intelligent business decisions based on that data.


Benefits

  • Discover and understand viewership trends.
  • Trace the viral reach of your online media.
  • Calibrate business planning based on real-time Internet data.
  • Improve business decisions – provide a factual foundation.
  • Keep apace - access real-time reports anytime, anywhere.
  • Differentiate video segment performance – compare viewership data on clips, trailers and full length content.

MediaTracker Business Analytics

Features

  • Accurate - Vobile VDNA technology enables automated tracking, identification and measurement of online content.
  • Objective - MediaTracker’s agnostic platform measures online content regardless of application, protocol or viewing platform.
  • Global - MediaTracker covers major online media sites across North America, Europe and Asia.
  • Scalabile - Highly scalable and easy to deploy.
  • Real-time Reporting - Real-time updates and daily reports.
  • Clipgram - Histogram displays the distribution of all matched clips over the reference content timeline so you know what is resonating with your audience.
  • Clip Quality Analysis - Detailed viewing activity analysis based on clip video quality classification.

 

Orchestrator
A Turnkey Solution to Safely Monetize Content

Our VideoTracker copyright enforcement data shows that a significant amount of copyrighted content remains online without proper monetization. These provide great opportunities for content owners to cross promote or monetize content online. The goal of this system is to provide a turnkey solution for Content Owners to safely monetize owned and authenticated content outside traditional web-based distribution channels.


Benefits

  • Simply claim your content everywhere and generate new revenue.
  • Distribute your content globally and safely.

Orchestrator
Orchestrator Web Console Screenshot

Features

  • Supports multiple business models including advertising, PPV, or audience redirect.
  • Specific geographies can be approved or blocked with one click.
  • Advertising category controls ensure only approved messages are associated with your content.
  • Seamless integration with Web Publishers and Ad Network.
  • Instant access to all monetization data in a dashboard.

 

VDNA Generation Tools and Services
Vobile provides VDNA Generation Tools and Services for various media formats and platforms.

Supported Media Formats

  • Audio/Video File
  • SDI/TV Signal
  • Network Stream: RTMP, RTSP, MMS, HTTP
  • Image File


Supported Platforms

  • GUI Client for Windows
  • Command Line Tool for Windows and Linux
  • Bundled Solution – VDNA Live Server. Supports fingerprinting from SDI/TV signals and network streams.
  • API for mobile devices, such as iOS and Android, as well as smart consumer electronic devices, such as smartTV.

 

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